In western society, when you analyze the home service industry, the “DIY” approach is what drives it.
The “DIY” approach in Western society is the reason that all four major hardware stores report over a billion dollars in sales annually.
Homeowners mostly do home maintenance works (such as painting, plumbing, gardening). Even hiring domestic help is not a common practice.
Unlike Western societies in the Middle East and Asian cultures hiring help for simple to complex home services tasks, even having domestic help is a regular practice.
Lower labour cost is the reasoning for this practice.
Overall consumer, expenditure will be close to $261 billion by 2021 out of which over 41,3% spent on housing just in UAE.
https://www.go-gulf.ae/consumer-spending-in-uae-statistics-and-trends/
A recent poll shows that 87% of mobile users in the UAE preferred the tech-driven method of service delivery.
https://www.tahawultech.com/news/helpbit-87-uae-users-prefer-services-apps/
All home service apps are service providers.
No real-time home service tracking app
Limited online presence of small-mid size companies making it difficult for homeowners to locate them for small jobs.
All service pricing fixed on available home service apps in the market.
When homeowners avoid the expensive service providers or app service providers looking at savings, the small or mid-size service providers they locate don’t have the industry standard skill sets.
Homeowners are dependent on expensive yearly home maintenance contracts.
Lack of accountability by service providers frustrates homeowners. Once the task is complete, the service providers disassociate entirely from all the risks and responsibilities.
| UAE service market app competitive matrix | MENDITT | Competitors |
| Real time GPS coordination | ||
| Select service provider nearest to you | ||
| Customers option to bargain | ||
| Review service provider profile | ||
| Service providers can quote directly | ||
| Shop based service providers | ||
| In app chat rooms for communities | ||
| Service provider can monitor their staff in real time | ||
| SME Focused | ||
| Rate the service option | ||
| Pre Screened service providers | ||
| Home-personal care service providers |
UAE
GCC
Egypt
Asian Region
North Africa
– Interior designers
– Landscape Designers
– Painters
– Plumbers
– Interior contractors
– Exterior contractors
– A/C technicians
– Irrigation companies
– Swimming pool contractors
– Landscape maintenance
– Swimming pool maintenance
– Plants Suppliers
– Electrician
– Landscape contractors
– G+1 Contractors
– Window installation
– Carpenter small jobs
– Carpenter Joinery works
– Pet grooming
– Washing machine technician
– Refrigerator technicians
– Festival lights suppliers
– Locksmith
– Cooks
– Maids
– Detail bed cleaning
– Detail furniture cleaning
– Carpet cleaning
– Pest control
– Moving truck
– Relocation moving
– Junk removal
– Glass fixing
– Baby sitter
– Car Battery replacement
– Car Brakes
– Tow trucks
– Car rental
– Computer repair
– Mobile phone repair
– TV repair
– Car tyre replacement
– Driver errands
– School pick ups
– Website development
– Massage
– Hair dresser
– Catering
– Party organizers
– Content writers
– PRO services
– Business registration
– NOC approvals (DM)
– Tutors
– Home schooling
– Doctors
– Nurse
Founder
Fouad Ahmed completed a bachelor degree in engineering from the University of Toronto. He has successfully executed numerous contracting projects throughout the Middle East and Gulf Region. He is a partner of an award-winning successful contracting company, Urban Exterior in the UAE and has been in the home service industry for the past ten years. After experiencing challenges faced by homeowners and service providers in this industry, Fouad cleverly conceived menditt.
Co-Founder
Sohel and Fouad meet in Canada and transformed their 10 year friendship into Menditt.
Sohel Khan has 20 years of experience in IT Architecture, Design, Implementation and Integration with International IT majors like IBM, Rogers etc. He loves coding and everything related to automation. He is currently working in several start-up initiatives in the area of block chain, analytics and mobile apps .He has Masters in Computer Science and worked as a faculty in Computer Science and contributed to research in software metrics and performance engineering. He did BE in Electronic Design Technology from RKNEC and Masters in Computer Science from KFUPM (King Fahd University of Petroleum and Minerals, Saudi Arabia). He has worked as a faculty in Computer Science at KFUPM during 2001-2004 and contributed to research in software metrics for companies like STC (Saudi Telecom) etc. Having worked in Middle east for five years in academics and industry he is also conversant with Arabic language and culture.
Call: +971 4 319 9986 or Email. info@menditt.com
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